The Medical Millionaire’s Blueprint to Medspa Success

0:01 (CAMERON) People get scared, they get panicked. They're like, no one's coming in. My bookings are down. People aren't coming as often. I think that's a very closed mindset versus a growth mindset. The industry is growing in general. It's going to continue to grow. You've seen what's happened in the wellness industry. You have aesthetics compounded with now, wellness. GLP-1s are taking off - actually grew the industry by 17% last year alone, which is huge. I mean, we did almost $17 billion last year as an industry.

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0:31 (SKYA) Today's guest is a visionary entrepreneur and leader in the medspa and health care space, empowering businesses and providers to achieve success through technology. He is the founder of Growth99 and The Medical Millionaire podcast. I'm grateful to be catching up with Cameron Hemphill.

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1:14 (SKYA)  Well, I'm so excited to have you here today, Cameron. You have such a wealth of knowledge from the industry and so much good experience. I want to start off, though, by talking a little bit about how you got into the industry. I feel like our listeners always like hearing the back story of how people broke into the industry to find success. So, tell me a little bit about that.

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1:35 (CAMERON) Yeah. No, I'm glad you asked. I think everybody gets into the aesthetics industry in an interesting way. 

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1:41 (SKYA) Yes. It’s always unique.

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1:42 (CAMERON) Yes. And so I've been in it for about 11 years, and I actually had a buddy who was looking to buy an aesthetic practice, and I said, man, I don't even know what an aesthetic practice is. And the reason why he came to me was he knows I'm a good marketer. I know process automation. I've been in CRM and digital marketing for many years. 20 years. And he said, well, I'm going to show you the numbers. This is really a traditional marketing industry. It's a cash pay business. And I want to put your eyes on it so you can kind of help me out.

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Anyway, I looked at it and I said, you know, there's a lot of opportunity here. And so we deployed some strategies that would really help with marketing, getting more patients in the door, [and] understanding what the patient journey was. And I got intrigued. And so I wanted to see how we could actually help deploy this and help other practice owners.

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So I actually went to the first Amspa conference. This was back when they did it at the Aria. It was like, maybe ten vendors in there. And now if you've been there, I know that you've been,

you know, the exhibit hall is filled with like, you know, I don't know, maybe 100 vendors.

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2:43 (SKYA) Yeah, I was going to say it's massive. It’s full. People are shoulder to shoulder. Just nonstop sessions, learning, vendors, all of it. 

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2:55 (CAMERON) Exactly. They moved it to the Wynn. It's huge. You know, there are speaking events. There's KOLs.  It's just grown, right? I've seen it grow tremendously since I've been in it. And so I was inspired by that. And then really, when I started to understand who the practice owner was and how they are so skilled at their craft. They're artists and they help people. They help people become beautiful, confident, and all these great things.

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But there's a big lack of understanding of how to operate a practice like a business and what it takes to really produce profits as an entrepreneur, as a business owner. And so I went on a mission to really help educate and encourage practice owners how to think and operate like a true business owner, like a true CEO.

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And throughout that journey, I created a company called Growth99. It's a full digital marketing system and marketing automation solution. And so it's a SaaS-based product, and we built it up to over 2,000 practices that use it. And, you know, a lot of them have benefited from our education and our tools and our products. And then ultimately, I had the opportunity to bring in private equity to the business last year.

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And it was a blessing. I brought them in, management's incredible, and really, we're on a mission to continue to help grow and evolve the aesthetics industry.

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4:03 (SKYA) And Growth99 is a stakeholder in the industry in terms of when we're at these conferences. Even when I first started with Boulevard, that was the name that came up constantly with innovators in the industry, like RUMA, all that. So that's where I first heard of you guys. That’s where I was like, Cameron knows what's going on. There’s something working here in the secret sauce.

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I think something that's so valuable that you bring to the industry is that business side of things. Because at a lot of these conferences, or even just the content that we have available, that business acumen is not always the focus because they are so artistically focused on the actual craft of injections and the actual treatment itself. I think that sometimes the industry has been underserved so much in that business side of things. So, I'd love to hear about all the data and insights you bring from that side of things.

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4:56 (CAMERON) Yes. To answer your question, the industry is thirsty to understand the business aspect of how to fundamentally run their practice like a business and how to produce profits as the main shareholder. And that's what it is. Sure, at the end of the day, we're delivering medicine to patients, right? But if you're not effectively running your practice like a business, understanding the numbers, patient acquisition costs, conversion rates, what tech stack should I use? That's where you're going to miss out. And unfortunately, that's where I've seen a lot of practices close their doors. And who ends up getting hurt is the actual patient. Right? Because there's less services for them. So what I've seen is just like you said, there are conferences out there mainly focused on clinical stuff. I would say it's like 90% clinical dabbles, 10% of business. I do see that changing more and more as the years have gone on. And I've actually seen some great conferences now that are 100% business.

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So you can go to conferences now, like Terry Ross has a wonderful one. It's called the 4S Summit. She does it three times a year. It's all business - bootcamp, business marketing, tech stack, understanding the fundamentals, the PNL, the balance sheet, all that stuff. And so,

if the practice owner can really help understand and educate themself—because they're academics, they have gone to school for craft—but if they can really divide their time and focus on the business aspect, they're going to win at the end of the day.

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6:17 (SKYA) Yeah. And they are, for the most part, data-driven people. They like seeing, you know, the white papers, the clinical studies. They like all of that. But in the world of running a business, that's not something that's taught in nursing school, any sort of medical program. You're taught how to treat a patient. You're not taught: how can I make sure that my business maintains a healthy profit so I can stay open? So I have been to the 4S’s before, and I love the focus on the business. And there are such good speakers that have that approach of a consultative sales expert of not, ‘Hey, we're just going to ad hoc services as much as possible,’ but ‘how can we teach our team to sell effectively so you can have that healthy revenue?’ So I love that. I think that the more and more of those resources we have in the industry just facilitates that growth that we're seeing.

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7:07 (CAMERON) It's a wonderful thing. There's great speakers at that conference. Absolutely. And you know, these are people that come from the entrepreneur side, and they're desperate to help the practice owner understand fundamentals. So let's talk about a couple of the data points. 

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So, you know, you guys have wonderful benchmarks. Boulevard is an incredible platform [and] an incredible tool. The data behind it shows that, hey for people that actually use memberships as a tool, if they deploy it correctly, for example, I mean, you're seeing 175% of the actual growth come from the memberships, right? Because it creates patient frequency. It creates loyalty. And so it's things like that. And practice owners struggle to understand how to roll out memberships. And the nice thing that Boulevard has is functionality within that ecosystem to give them the autonomy to roll out very effective memberships. So it's things like that of them knowing that, hey, members, we know they're important. We know they're important. How do we do it? What tool do we use? How do we deploy it? And there's tools out there that help with that.

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8:07 (SKYA) Yeah, and I think the important thing too is, and you've seen this. You're an expert in helping people build tech stacks. How can I find the technology that increases revenue but automates as much as possible? I don't want to be manually signing clients up for memberships or setting up memberships. We're at the point where automation is key, and business owners need to be able to sell memberships at a snapshot to a client, and their benefits are all automated, billing is automated, and that revenue is just rolling in. So I think that's something that as technology improves, we see things like AI coming into play. Automation is key. And then seeing that revenue growth in automation is huge.

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8:46 (CAMERON) And the other thing is online bookings. I still see practice owners today that have websites that do not have online booking. 

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8:53 (SKYA) “Call to book” is so crazy. I don’t even want to call to book at my doctor's office. I want to be able to schedule it online in under a minute. Online booking is the way of the world now and we see it. Consumers demand it. So if we don't answer that demand, it's kind of a loss.

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9:09 (CAMERON) One hundred percent. There's a 28% lift if you have online booking on your site or your CTA, your call to action, your Instagram, whatever your funnels [are]. There's a 28% booking lift increase if you do have that versus if you don't. And so if you're spending money on marketing, you're spending money on demand, and you're not giving them that utility to have the ability to book online at ease, at their convenience, because a lot of time they're at home. These are business people that are not going to book during the day. They want to book at home. They can't call the practice at 11 p.m. at night. So give them that automation, give them that autonomy to be able to do that.

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And then the other component to follow up with that, too, is when they book, make sure to have something in place that creates the ability to remind them. It has to go on their Google calendar, for example, or their Outlook calendar, and then make sure that it can remind them. And if you do set that stuff up, and I know that you guys have a great tool to do that, it will reduce the no-shows. Last thing you want to do is sell time and then have that patient not show up. That's going to impact the practice dramatically.

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10:04 (SKYA) In this day and age we shouldn't have clients no-showing or last-minute canceling as a common practice with being able to hold cards on tile [and] take deposits. I always say time is money. So if you're losing time or you're not making money in the time that you have, it's going to impact those margins. Those are what I see separate the successful practices from the practices that fall behind and eventually close, right?

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10:30 (CAMERON) Absolutely. And you know, it's unfortunate because, if you're not taking the time to invest in the right tech and you're like, I don't want another membership [or] another subscription. They look at it as a cost versus an investment of saving time and giving the patient the ability to book at ease.

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And that's the problem. It's like, hey, I don't want to spend the 4 or 5 or 6000 bucks a month on this other tool. There's so many tools out there, but I'm telling these guys, and I feel like I'm always educating: at the end of the day, you as a provider, you're selling time. That's what they do. They're not selling the injectable. They're not selling the neurotoxin. They're not selling the microneedling. I mean, sure, they are delivering the end result, the treatment, the confidence, the transformation, but they're selling time. And so if you have the ability to actually help automate time and help convert people at ease, you're going to get an ROI on any specific platform or tool that you deploy.

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11:23 (SKYA) What would you say if you were looking for what successful practices spend on marketing or what they invest in it, what would that look like?

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11:30 (CAMERON)  Oh, man. It’s all over the board. But what I can tell you: The most successful practices, the most successful providers, whether you're multi-location, single location, ten locations—they truly are the best marketers. This is a cash-based business. They're the best markers. You have to get attention. You have to have a good social game. You have to spend on ads, Facebook, Instagram, TikTok. It's demanding. You’ve got to have a great website, SEO [and] reviews.

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What I see though, is actually we ran a survey at Growth99. We ran a survey. It was over a thousand practices. And the data that we found from that was very, very interesting.

67% of the thousand people that we got the survey back from spend less than $2,500 a month on marketing. And when you look at Amspa’s data, the average medspa single provider owner does about $1.4 million a year.

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If you are saying, let's just do the math, let's just call it a million bucks versus the $1.4, Let's just say you're doing $100,000 a month. That's going to give you $1.2—$1 million to $1.4, million. You need to be spending 10-15% a month on marketing.  So if it's $100 grand, you need to be spending $10,000. So, If they're spending $2500, they are missing demand. That’s way below the mark. And I'm saying 67% are spending less than that. And so most of them are not aligned. And what's happening is the people that are spending—I've seen practices spend correctly—they take the demand. And when they take the demand and they have a really good sales approach, really good tech, really good automation tools (automatic reminders, online booking), and then the ability to come in and know how to do a consult and build out a treatment plan and create patient frequency, that's what creates the lifetime value of a patient, like through the roof. So now they're going to stay with you for five years. 

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13:22 (SKYA) Yeah and that average spend per client probably goes up, too, because they're getting all of their services there. They're interested in buying memberships, packages, all that stuff. It's like a cohesive lifecycle from the time they visit your website to [when] they leave and they're getting their nurture campaigns and everything like that.

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13:40 (CAMERON)  Exactly. And I hear people say, you know, I tried Facebook ads, I tried Google ads. We have 50 reviews. Like, I don't know, I dabbled in SEO. We have an okay website. I'm telling you guys,  the data doesn't lie. If you've tried Facebook ads, you really didn't try it because Facebook hits Instagram. You deploy the ad there, it hits Instagram, it hits the stories, the reels, whatever. If you really haven't zeroed in on a professional that understands how to do it again, it works. It just has to be done correctly with automated tools and expertise.

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14:07 (SKYA) I think that’s the huge thing that people miss the mark on is, you're wearing so many hats as the owner of a medspa or a main provider of a medspa. You can't be a marketing expert for the most part. So, finding someone who is an expert in all of those different algorithms and knows what works, what doesn't, and even just being able to plug in, you know, Google Analytics to things like their booking tool, or be able to track conversion rates, a provider isn't going to want to know or learn how to do that. That's where I'm like always utilizing the experts and contracting out for what is needed versus trying to do it all by yourself just to save money. Or to just do it on your own because you don't want to, you know, deal with an agency or work with a third party.

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14:55 (CAMERON) It's like me saying, you know what? I think I could probably figure out how to do Botox myself. It’s a bad idea, 

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15:00 (SKYA) Exactly. It's not going to look good. It’s going to go horrendously. It’s not going to be worth the savings.

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15:06 (CAMERON) So hire experts where it makes sense.

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15:07 (SKYA) Yeah, it’s worth that investment. Just like we talked about with tech. You might spend more but it’s worth that return that you get on the investment. And it's a smart business decision in the log run.

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15:17 (CAMERON) Exactly.

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15:48 (CAMERON) Big takeaway would be to make sure to align your revenue rate with your marketing spend. And what that's going to produce is more patient velocity. Patients are going to come in the door; have tools to convert them, and when you have tools to convert them,

invest in sales training. Invest in the ability to give them a treatment plan because they want transformation. They're not calling for Botox. They're not calling for like, ‘hey, I have fine lines and wrinkles.’ If you ask them the right questions when you hit their inbox from an ad or whatever it is, when they raise their hand or they book online or whenever they come in, they are looking for transformation.

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They're looking for a provider and somebody that they can trust. So that's another place that I see them miss tremendously is the conversion rates and the patient frequency. They need to come back and see you. So if you don't build this ongoing treatment plan, they're just going to go somewhere else because it's almost becoming a commodity, right? You have to have a brand reputation and become a provider they trust.

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16:44 (SKYA) Yeah. That client retention is so important, especially where we're seeing clients every—I would say average every 120 days for neurotoxin. Most patients aren't coming in at the 90-day mark because they usually forget, they get busy, whatever it may be. But how we can capitalize on that with hey, in between your talks and appointments, let's get you in for microneedling or whatever it may be, so that we get those more frequent re-visits and then we're increasing that revenue from there. I think that’s really key.

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Something that I think you bring a lot of value to the industry with is, just this free content and free resources that people can find. A lot of people feel like there might be gatekeeping of having to pay to attend an expensive conference, which it's worth it in the long run. You should be going to these things.  I want to talk about your podcast. I feel like there's so many good insights in that sort of content. And the guests that you have on are these amazing speakers like Terry Ross and speakers that know so much about the industry. Was just the idea to drive that kind of free educational resource for your audience?

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17:49 (CAMERON) Yeah, it was originally a tool. I started about four years ago, and it was a tool just to really give back, give value, give just true, authentic educational content to help you become a true business owner, true practice owner, true CEO of your own domain while you're driving to the practice, when you're driving home, while you're working out or whatever. That's the intent. And then as the podcast grew, it got a lot of attention and, a lot of guests wanted to be on it. And I'm honored to have the guests on it that I have, because they bring so much value. They bring so much history of aesthetics and evolution of what's taking place. We have practice owners on. We have KOLs on. We have some of the most well-respected brands and names on the show.

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18:31 (SKYA) Yeah. That’s something I really appreciate about The Medical Millionaire Podcast is that you have all different kinds of stakeholders in the industry. So you're hearing from not only experts and key opinion leaders like yourself. You're also hearing from physicians, brand owners, like people that have been in their shoes that are in it currently. And you get to hear their perspective and a really authentic conversation, which sometimes just can be missing from a conference speaking session or a webinar or something like that. So I think that's where listeners like myself really appreciate that authenticity that we can learn from. And businesses can take that back to their day-to-day, like, hey, I'm implementing this. Maybe it's just a small thing I heard. And it's easy for me to start doing it today.

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19:14 (CAMERON) Well, I appreciate that. Before we have someone on, we kind of go through this, we have a quick call like, look, I want you to be vulnerable. I want you to be yourself. We're going to have a conversation and that's it. And the world needs to know your story. Everybody has a story, right? And everybody probably is in your shoes or has been or wants to be. There's a lot of inspiration that comes from it. I've had people come up to me at conferences and be like, ‘dude, your podcast is so great.’ I really appreciate it. I've had people come up to me with tears in their eyes. I'm like, damn, I don't know I touched you that way. Like, this is great.

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19:41 (SKYA)  Yeah, that’s such a good feeling to know. It creates a community aspect in an industry rather than competition. Collaborating with everybody vs a scarcity mindset. 

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From the conversations you've had on the podcast, you know, you do much in the industry. What are some trends that you're seeing in the industry? What are some exciting things you're hearing about?

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20:04 (CAMERON) When you look at it overall, Q1 of 2025, for example, overall numbers were down in terms of patient spend. But I think that's when you really - when you're zooming in too much. Right? And people get scared, they get panicked. They're like, no one's coming in. My bookings are down. People aren't coming as often. I think that's a very closed mindset versus a growth mindset. The industry is growing in general. It's going to continue to grow. It's going to continue to evolve. You've seen what's happened in the wellness industry. You have aesthetics compounded with now wellness. GLP-1S are taking off. They actually grew the industry by 17% last year alone, which is huge. I mean, we did almost $17 billion last year as an industry. 

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20:46 (SKYA)  It’s huge. And I think there is - that's such a big crossover and blend happening between aesthetics and wellness. And people are seeing that. People don't budget as much when it comes to their health. Right? If they're investing in their long-term health, there isn't as much of a ‘hey, I need to budget this. I can't afford it this month or this quarter.’ And medspas are seeing that, and they're jumping at that demand and seeing a lot of success with it. So, I think it just speaks a ton to where the industry could go and the room we have to grow in. 

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You hear it with investors, private equity. They're like sharks out there looking to buy up successful practices. And I always say that’s really good for job security in terms of the industry. We know these people are looking at financials all day long. They're investing in what works. They usually know what's going on. So if they're interested in investing in these business models, and they're - I mean I've had businesses tell me to just give them the number and they will make it happen. So I’m like hey, if private equity is coming in and saying, whatever number it is, we will make it happen. You know, something's working.

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21:54 (CAMERON) Yeah. They're very attracted to the patient frequency environment—the loyalty. And it's almost like, in a way, comparing it to a SaaS based business where it's a recurring revenue business. Obviously, it's not software but a recurring event.

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So, you know, the practice owner needs to do a really good job of creating that loyalty and getting them to come back and deploying software solutions. But look there's over 12,000 practices now. We look in 2025, I think the outlook on it is [that it] should land just south of 13,000. That's medspa. That's not derm. That’s not plastics. I'm just talking standalone medspa. And it's grown tremendously. Two years ago we were at 8,300. So practices continue to open up and what we need to understand is private equity only owns 3% of the market today. That's today.

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And what's going to happen in the next five years. My thesis, Amspa’s thesis, [and] a lot of other key opinion leaders' theses, is they're going to try to consolidate this like they did in the dental space—the DSOs. In the next five years, I think that 5, 10, even 15% could be owned by PE because they've attracted that frequency. 

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But there are a couple of numbers that the practice owner needs to understand if you guys want to sell. Most people want to sell when they're at the $1 million to $1.5 range. That's the average practice revenue today in the nation. So they're not ready yet, right? They're operating at 25%, 30% hopefully. Some of them not even making any money. And they're buying EBITDA. They're not buying the revenue, they're buying the EBITDA. And so it's so important to understand profits. And when they trade they're trading at a certain multiple of the EBITDA, not the top line revenue. Practice owners need to understand that as these guys come in, some of them I think are trying to sell too early and they're leaving chips on the table. Utilization rate is 50% on average. Five. Zero. And then they want to go open up location number two. So that's a capacity for the listeners.

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So it's like okay if I have this practice and I have like six rooms, for example, and only three of them are filled and the other ones are empty, and then you're going to go open up practice number two. This is weird right? You got to be at full capacity first because don't let a private equity firm come in and buy you at 50% utilization, you have okay retention,  you're like right below the threshold—that's where you're attractive to them. They come in, they just put the sprinkle dust on. They align the marketing correctly, the tech stack correctly, get your utilization rate up to 80-90%, and then flip out and make more money than you did from your grinding hard work.

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24:16 (SKYA)  Yeah, they come in and get that exponential return just by tweaking a couple of things, investing small things, whether it be tech or staffing, whatever it may be. And when they see that utilization pop up to 80, 85%.

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24:30 (CAMERON) And then trade out there. And I think that money should go back to the practice owner. So for the listeners out there, I think if you guys are looking to sell at some point. Hey, look, there's always an expiration date. You're going to sell to private equity, strategic or you’re going to close your doors or you're going to pass it down or whatever. There's an endpoint, and I'm a firm believer that if you're going to put your hard work, you wake up every day, you grind your a** off and you have cried as an entrepreneur, you have experience like moments in your life of like a very dark environment. I've been there. I know what entrepreneurship is like. It is not easy. There's a reason why you make a sports car with two seats is because it's lonely at the top, right? It's lonely. And, I hate to see practice owners sell too early and leave chips on the table and then a very good finance person comes in and acquires it and makes more money than you. When you sell your practice, you should run it how a private equity would run it. It makes you run it more efficiently. And then when you sell it, they'll actually buy it for more than you think.

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I just want you guys to make more money at the end of the day. And I think there's opportunity for everybody and private equity.

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25:31 (SKYA) I agree. I think it's very hard for an entrepreneur who owns their business to transition to that private equity mindset. But it's important if that's your plan. If you’re going to sell, you have to buckle up for that, I would say even years in advance of planning to sell. You’re right. There has to be an endgame. No one wants to be doing that forever. We eventually all want to retire and go play golf every day in Florida. That’s the goal, right? So, I think that's something really important for businesses is that their end goal is really something to be thinking about.

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Anything else? Any other exciting…? I know you talked to me a little bit about Perk. That was something I haven't heard of, which usually I feel like I know all the happenings, so I'm excited to hear about it.

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26:18 (CAMERON)  When I left day-to-day operations at Growth99, this is quite recent. It's an interesting world to live in, because you worked on your baby. I worked on this for ten years.

And when I left it, I was like, dude, where's my identity? I kind of lost it for a minute. Practice owners and other people listening in that have sold a business or a practice, you'll go through that. You think that there's just light at the end of the tunnel, which there is from a financial standpoint. But this baby of yours, whether it's XYZ, medspa or XYZ tech platform, you know, there's a big identity behind it.

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And so you got to be prepared for that. And when I was leaving, I was just doing research in the industry. I'm always curious.  I’m a curious person. Like, I was pretty - in school because I was always like, well, this doesn't work this way. Well, I would question things–just very interesting outlook and always curious to see what's going on.

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I saw this company pop up and I'm like, man, this is interesting because there's Cherry, there's Patient Phi, there's Care Credit. They've been around for years. But these are, I'm going to call them antiquated finance companies. They do traditional financing where there's a place for that. Totally get it. But Perk was pretty interesting because it's actually an installment platform where patients can come in, they can put the down payment, which covers the cost of the actual service and treatment. It's like Klarna, and then they can put it on a recurring payment plan. And most of the fees, they go back to the provider, which yields them about 16-20% more on top of the services they sold.So it almost makes them the bank. It's a cool little platform. 

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27:41 (SKYA)  Which is enticing because that’s kind of the hard part. When I was running medspas, there's an upside to the financial part of if we allow clients to use Cherry [or] Care Credit, they'll buy more stuff but we’re losing on those fees. So then it's kind of that balance of do we want to lose on the fees? Do we want to secure revenue from service sales?. So it's a very hard balance in a lot of businesses, their margins get ate up by those fees if they're heavy on financing. So that's why it was intriguing to me to hear that. And I think as the economy shifts, I mean, you’ve heard it too, patients are spending a little bit less right now. I think in the big picture it's probably not super impactful, but that could be something that the businesses may utilize to support during this time. 

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28:30 (CAMERON)  You're giving people access to opportunity with ease when you do it this way. I mean, look at, go to Dolce & Gabbana, go to Neiman Marcus, go to Louis Vuitton. You can buy now, pay later on every single one of the sites. Look at Apple. You can pay monthly for your phone. A lot of people do. And so these guys have already taken the time to actually learn like ‘wow, most of our users actually prefer to pay over time.’ We're used to subscriptions. In fact, I prefer subscriptions. I pay for my phone monthly. I could pay for it in full.

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29:00 (SKYA) But I think you know, everyone behind memberships is I would rather just pay monthly, not have to think about it, let it run on the back end and when I go to get my toxin or my treatments, or pick up my peptides it's all taken from what I pay into my membership, and I don't have to think about it. 

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29:17 (CAMERON) You can budget. It's easier. The spouse or the husband or a significant other doesn't get pissed off with a $5,000 credit card whack, right? I've been there. I don't like that. 

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29:26 (SKYA) $200 bucks a month goes over way easier. You can budget that in. They won’t see it. It’s easier to hide. I love it. 

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29:37 (CAMERON) Yeah. And what happens is they can finance more. So the average transaction is like $530 bucks. When a patient comes in and spends that with a provider, that's the average. But if they're doing buy now pay later, that actually goes up by 250%. So it goes up to $1300. 

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29:52 (SKYA) Wow, so it basically is allowing the clients to widen their budget by double, almost.

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29:59 (CAMERON) And put down less money. So everybody wins, and then the cash goes back to the provider. The patient's happy because most times the patient comes in and they're only able to spend what they have. But really, they need to invest more to get the outcome they're looking for. And so it opens up that door as well.

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30:16 (SKYA) That’s very interesting. I think there’s going to be a lot of shifts in terms of client financing, in terms of going away from the traditional mindset to something like that or something that's not as harsh on the business in terms of fees and a way better client experience. Client financing sometimes is not really fun for clients to sign up for and it can be a headache for them. So I think anything we can do to streamline that, get more money for our clients to spend, and then that go back to the practice is huge.

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30:50 (CAMERON) Yeah. There's no credit check. So the other thing is that can be kind of an awkward moment. Are you approved or are you not? Sorry, I got to tell you no. That's awkward. That kills the provider-patient total experience..

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31:03 (SKYA)  Yeah, it makes it feel like not as much of a provider-to-patient relationship where you’re just saying, ‘Hey, this is what I think I need.’ So, I agree.

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31:11 (CAMERON) I had the opportunity recently to invest in a group where we are acquiring medspas, not as owner operators, but the right management, the right providers in place. And we have a playbook. And that playbook comes from having a correct tech stack and correct formation. And, that's going to be part of the tech stack. Also, with front-facing digital marketing, the right website, the right patient spend, the right EMR, the right patient engagement tools, and then the right financing platform. And then knowing your numbers, investing in sales like that's our playbook. And when you deploy that playbook based upon the data that's out there, it's quite hard to lose as long as the provider is doing what they do and delivering that artistic skill set. 

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31:53 (SKYA)  Yeah, you're getting the structure for success basically. They just have to run it.

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Amazing. I think you have so much amazing insight. I really appreciate you coming and talking to us today. If our listeners want to find you, talk to you, what's the best way for them to reach you?

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32:10 (CAMERON) Just go to my Instagram @ Cameron Hemphill. Everything's right there. I got my links there, working on some of my personal brand release stuff right now. So just go there, drop me a DM, click on the links. And we can connect there. I'd love to support anybody that's really looking for any answers or questions or insights or want to join the podcast. Come check it out. 

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32:36 (SKYA) The Medical Millionaire podcast. One of the best. One of my favorites. Awesome. Thank you so much for joining us. 

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32:33 (CAMERON) Thank you for having me. I appreciate you and the whole Boulevard team. Thank you so much guys.

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